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Dear Justine Sacco: How was your flight?

by Your People on December 20th, 2013

sacco profile

sacco tweets

Dear Justine Sacco,

So, I heard you’re taking a vacation to South Africa! Sounds fun! Oh, except for what you tweeted about AIDS.

How could a PR professional tweet something like that? Oh, wait…




Well, your employer found out about your tweet, and #BlackTwitter knew you were out of a job before you did. In fact, they found out your flight, spawning the hashtag #HasJustineLandedYet


Before your flight had even landed, the New York Times had cranked out an opinion piece, and Buzzfeed found a trove of your old, racist tweets

Not satisfied with just having you fired, Black Twitter dragged you by your edges to ensure your immortality in Google searches for years to come.









Well Justine, I am your people…probably your only people right about now. You’ve gotten into a mess reputation.com can’t delete and Iyanla can’t fix. From now on, do the opposite of PR – stay off of all social media (shouldn’t be hard, you’ve deleted your Twitter, Instagram and Facebook. You may as well delete your email at this point.) Avoid any career that involves face-to-face contact. Work in a call center. Or a night shift janitor. Or crime lab. Or maybe…restart your PR career…


Who has done more to spread AIDS awareness in 2013 than you? Call up any AIDS charity and tell them you’re the perfect PR hire.

I am your people. Read the comments for advice from my people.

Hat tip the the man who started this:

From → PR Nightmares

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